Become The Expert Podcast
The podcast for coaches who want to become a recognised expert in their niche and get clients with ease.
Imagine if you could just sit down and allow all your creative content ideas to flow out of you with ease…You’d simply get that flash of inspiration and then effortlessly express your unique message with your intended audience in the medium you choose: blogs, podcasts, videos, photography…read more
If you’re reading this then congratulations! You’ve probably landed an opportunity to submit a guest post to a blog or an online magazine and you’re keen to know how to grasp the opportunity with both hands. If not yet, go back and read my post on how to pitch. As you might know, I have over 100,000 monthly readers on my coaching…read more
Newsletter marketing (or email marketing) is king when it comes to building your position as an expert, growing your business and adding more value to your clients’ lives. But when your coaching business is still getting off the ground, it can be hard to know how to get started with newsletter marketing and making it work for you.read more
SEO is a tool that will help you rank highly on search engines such as Google, Pinterest and YouTube. It’s one of the most essential parts of the success of your business, and if your website doesn’t rank highly (or at all!), it’s going to me much harder to be visible. End of story.read more
So, you’ve done all that hard work. You’ve pitched your story to a journalist or editor, they loved the message you’re sharing, and so you landed that interview. Awesome! There’s just one problem. The mere thought of doing the interview itself leaves you quaking in your boots.read more
Getting into magazines, newspapers, blogs and other online and offline publications is a powerful way to improve your visibility, position yourself as an expert in your niche and get clients with ease. That’s why, in the last blog post we talked about how you can find those journalists who are already writing about topics in your niche.read more
Pitching yourself to a journalist can be a scary experience. What if you mess up? What if they just laugh at your naivety and lack of experience? What if you spend all that time and effort getting in front of the leading journalists in your niche, only to have the door slammed right in your face?read more
You know that you need to create some amazing content so that you can serve the needs of your audience, position yourself as an expert and find clients with ease. But making sense of all the steps you need to take to get from your idea to your finished piece of content and getting it optimised for Google and social media can seem like a huge task to tackle.read more
Creating awesome content can be incredibly difficult if you don’t know how to do it right. It can feel overwhelming, daunting and far too time-consuming, especially when you’ve already got a ton of things on your ‘to do’ list. But creating high-quality content needn’t feel like this.read more
Creating powerful content is an essential part of every successful PR and publicity strategy. However, it can be very challenging to have a flow of creative content ideas without being a copycat or getting overwhelmed with the whole idea of content creation.read more
BTE #5: Pick One Content Channel and One Social Media Platform if You Want to Get Your Message Heard. Seriously.
When you’re building your coaching business, it can feel overwhelming to even think about the huge amount of social media marketing you’re supposed to be doing. Instagram? Facebook? Twitter? Pinterest? YouTube? Snapchat?… How are you supposed to keep creating high-quality content, engage with your ideal audience and build a rock-solid business on all of these platforms at once?read more
Have you ever wished you build an amazingly successful coaching business, just like those other professionals in your niche? They’ve built themselves a rock-solid reputation, they have a massive social media following, they get an impressive number of hits to their website each month and…read more
By calling yourself a ‘life coach’, you could be harming your business, ruining your reputation and preventing yourself from fulfilling your true potential. Sad but true. Because, what exactly is a life coach anyway? What does a life coach do?read more
Attracting coaching clients and establishing yourself as an expert can often feel like an uphill struggle. Because there are already so many coaches out there. And they all seem to have bigger budgets, better marketing know-how and more streamlined marketing funnels than you do.read more
Do you ever wish that you could build the online coaching business of your dreams without spending a cent on advertising? Want to become a recognised expert in your niche and get clients with ease? I know how you feel because once I was where you are now.read more
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