Become the go-to expert in your niche, attract clients on autopilot and skyrocket your sales

Learn how to become visible to thousands and even millions of potential clients for free and become a go-to expert at lightning speed – without any complicated or exhausting marketing!

✅ Share your message with the world!

✅ Gain trust and credibility!

✅ Become an authority in your niche!

✅ Attract new clients and skyrocket your sales!

Learn how to become a go-to expert and skyrocket your sales

Learn through our step-by-step system how to share your message with the world, gain trust and credibility, become a go-to expert in your niche and therefore attract new clients and skyrocket your sales – WITHOUT any complicated or exhausting marketing.


What my clients say

I started my business in April 2019 and that was a few weeks before I started to work with Simone. Throughout the time I’ve worked with Simone, I’ve been featured in online magazines such as e.g. Vriendin (600.000 readers), Wendy online (my story was read by 220.000 unique readers) and in Libelle, Netherland’s biggest women magazine with more than 1,4 Mio readers. These media features helped me to get new clients and they quadrupled my website visitors. Simone makes this new world of PR and contacting media outlets so easy to do!! And that was also thanks to the many useful examples of her own experience! I certainly would recommend working with Simone! Not only because she’s a top expert, but also because she took me by the hand and supported me on my journey. Only work with Simone if you are ready to be featured everywhere 😊 because her PR skills will rock your world! Working with Simone not only helped me to grow my business but I also gained a ton of self-confidence to reach out to journalists and give media interviews.  

Bjelke Rietveld-Debruijn

Selflove Coach and Pranic Healer at Bjels,

Working with Simone has been not only great for learning how to get my business into the media and visible, but her experience as a business owner and coach in the love industry has been invaluable! She understands the industry like no one else and knows all the insider tips and tricks to get your company noticed. Her course is brilliantly structured, clear and it takes you through step by step how to become your own PR agent. Through working with Simone I learned how to leverage other people’s audiences to get guest blogs and podcast interviews. I went from zero clients at the start of working with Simone to now an almost full coaching practice where the vast majority of my leads are generated through PR. I could not have done this without Simone and I highly recommend her to any coach! Whether you are new to the industry or have been at it for many years, if you are looking for a simple, clear process to getting your name known, and create massive credibility in the market, then you must absolutely work with Simone!

Kelly Brändli

Founder of Kelly Brändli Coaching and Matchmaking,

Simone is an absolute powerhouse when it comes to PR and publicity! She knows exactly how to get your coaching business in the media. During my work with her, I have experienced her as very reliable and supportive! She takes you by the hand and helps you step by step to avoid overwhelm. Her expertise, experience and own results are huge and speak for itself. If you’re ready to put in the work, Simone is the perfect PR and publicity expert to approach. I can warmly recommend her.

Ute Benecke

Sec Coach

I went to a business event where I heard Simone talk about PR and her proven strategy to get into the media. Suddenly, I realised that I had been doing it all wrong from the beginning. I applied the steps and thought about her advice on how to and how not to approach the media in my new efforts. Within 1 day (!) I had booked 3 new interviews about my business in national on- and offline media! One of it with 53 million monthly readers. I am glad that I know this now, and I wished I had known this earlier! Thank you, Simone!

Dr. Heleen Lameijer


I started my coaching business a couple of months ago and I knew I had to become visible if I want to succeed as a coach. Simone is the perfect person to work with because she has been where I am now and therefore, she understands exactly what I need and brings across her knowledge in an easy and comprehensible way. Her coaching sessions are very effective, and you can fully focus on the work with her as you’ll receive a recording of the session. To get through all the information you can find out there by myself, and to acquire her valuable knowledge would have been impossible for me being a mom of two and building my own business. Simone is very motivating and supportive, shares all her comprehensive expertise and was a tremendous help for me. I am happy I’ve met her and can highly recommend her.

Katharina von Schmeling


I highly recommend working with Simone if you want to learn more about visibility in the media. For me, it’s totally clear that stories are key, but how do I get them out there? Simone gave me extremely helpful insights on how to think like a journalist. Thank you, Simone!

Lotte Gerland


During a workshop, she has opened my eyes. Simone has shared her knowledge of PR in a very authentic way and made me excited to do more with it. She has brought what seemed far away closer and I am grateful for that. Simone shares her profession with humour, practical and to the point. 

Korien Thiewes


Whom is this for?

If you want to work with me…

✅ You need to be a coach with the intention to help and to improve people’s lives (e.g. their relationship, health, parenting, etc.).

✅ You need to be really good at what you do and produce valuable results.

✅ You need to work ethically and sell products and services that do not objectify women or men (aka. if you’re a pickup artist, we’re not a match)!

✅ You need to be open to leave your comfort zone to personally grow and create much better results than before.

✅ You need to be comfortable with the thought to invest time, energy and money to surpass yourself and achieve the results you dream of.

✅ You need to be a doer, driven and motivated to be able to implement my proven step-by-step system to become the go-to expert in your niche.

This is NOT for you if…

❌ You are not a coach. Although you can learn a lot as an entrepreneur and someone who sells physical products, my system is really tailor-made for coaches.

❌ You are looking for a magic pill and don’t want to put in the work. My system only works if you do too!

❌ You are looking for a “done-for-you-service”. The mentoring program is based on working with me personally, but you don’t buy a publicist, you become one!

Publicity is what you get!

The fastest way to share your message with the world and to become a go-to expert is by getting publicity! The training provides you with every little detail that you need to get featured in major media outlets.

Step-by-step system

The training is a proven and easy to follow step-by-step system that is tailor-made for coaches. The goal is to get your coaching business featured in (major) media outlets.



You receive various pitch templates (depending on the media outlet you want to reach out to) and tracking sheets to keep the overview of your publicity work.

Media contacts

As an agency, we have access to a huge database of journalist contact details, which allows us to support your media outreach the best way possible.

Media Outlet + Podcast Lists

Research is a time-consuming part of your media outreach, which is why we provide you with a list of media outlets and podcasts in different niches that you can reach out to.

Premium Support

The training includes 1:1 Zoom calls as well as WhatsApp access to Simone personally so that you always have your ‘publicist in a pocket‘ you can reach out to.

Why should you focus on getting publicity?

💥 You become visible to thousands or even millions of potential clients very fast and for free!

💥 You can share your story with the world, inspire people and make a real impact!

💥 You become a go-to expert; a real authority in your niche crazy fast.

💥 You build credibility and gain trust which you can’t do with any other tool like with publicity because this third-party endorsement is very hard to beat. And that’s extremely important!

💥 You get clients with ease because they will find you.

💥 You can increase your prices.

💥 You can choose whom to work with.

💥 Your email list will grow by itself.

💥 You can get opportunities you won’t think of e.g. a book deal, speaking gigs, collaborations etc. 

💥 And: It’s a lifetime skill you’ll learn, so you can use it over and over again for your business! Which means you never ever need to hire a publicist (who costs you between €3.000 and €10.000 per month!)

Mindf*cks you could come across…

Maybe you think…

❌ I am not an expert!

❌ I don’t have a story to share.

❌ The media isn’t interested in my story.

❌ I will just advertise to become an authority.

❌ I am not ready to get featured in the media.

❌ My (social) following isn’t big enough to get in the media.

❌ PR doesn’t work for me.

❌ I don’t have enough (coaching) experience.

❌ I wouldn’t know what to tell the journalist anyway.

But the truth is…

✅ You don’t have to be a go-to expert. You become one through publicity! 

✅ You have an inspiring story, even if you think you don’t – trust me!

✅ Journalists need stories day in day out, and you have them (especially as a coach!)

✅ Advertising is a great tool, and yet it’s expensive, you need to make it work and it hardly helps you to gain trust and credibility.

✅ You are ready to get featured! Even if you launched your business yesterday!

✅ You don’t need a (social) following to get publicity. You actually build it by getting featured in media outlets.

✅ PR works for you, too! If you have tried and it didn’t work, you missed a piece. It works, especially as a coach!

✅ You don’t have to have years of coaching experience, you just need to know more than your target audience. That’s it.

✅ You have a story and expertise. That’s what you share with a journalist.

How does it work?


Fill in the form

Click on the button ‘book a free consulting call‘ and fill in the form.

Free Strategy Call

In our initial consulting call, we find out if we’re a match and how we can support you the best way to get publicity for your coaching business.


I will personally welcome you to our training and give you all details that you need to get started. 

Premium Support

Besides Zoom calls, you get access to me via WhatsApp, so you have your own ‘publicist in your pocket’ and can ask me anything anytime (on weekdays).

About Simone Sauter

Simone is PR & Publicity Strategist, bestselling author and tech nerd. She is also the founder of FEATHERY PR, an agency that helps coaches to get publicity and go from unknown to expert at lightning speed. 

Simone has built an online coaching business in the relationship niche specialising in breakup coaching and became Germany’s #1 Breakup Coach in less than two years. Her website organically reached more than 1.000.000 people within two years, and she created an advertising value of more than 3 million euro. Simone was featured in Cosmopolitan, Instyle, Stylight, Closer, Lovoo and many more. She was featured on several podcasts and radio shows, as well as on TV. 

Moreover, she wrote a bestselling book with a well-known German publishing house on how to overcome heartbreak and created the first German online coaching program for overcoming heartbreak which helped hundreds of women.

She holds a university degree in journalism and public relations, is a certified PR Consultant from German Press Academy Berlin and is a certified NLP & Hypnosis Master Practitioner.

Furthermore, she’s been working as a PR & Social Media Manager for an international online dating website and brings an 8-years-experience as a freelancer at a local radio station to the table.

She was born in Germany, lived as a digital nomad for three years between Asia and South America and settled in The Netherlands in 2017. Simone is married and mother to a little girl. 

Frequently asked questions

I am not a coach. Can I still work with you?

Unfortunately not. Our training is tailor-made for coaches, and that’s our expertise. 

I have just started out with my coaching business. Does it make sense to work with you?

Yes absolutely! Simone has built her entire coaching business solely with PR and publicity.

I am not running a fulltime business, but a "side hustle" - is this for me?

Yes absolutely! The only thing you need is a story and a system. You get both in the training.

Simone has a master’s degree in journalism and are a certified PR consultant. Are you sure I don’t need any PR experience to make this work?

Absolutely! The system we teach you doesn’t require any experience in PR. If you follow the steps in the training, you will be successful! The only advantage Simone had is that she knew some insider tricks and information on how journalists think and work, but we share them all with you 😉

I have already tried to get publicity and it didn't work. Why would it with you?

Our step-by-step system works for you, too! If you have tried to get publicity and it didn’t work, you missed a piece. It works, especially as a coach! You’ll get all the knowledge and tools in the training. 

What if I already have been featured in the media?

That’s awesome! If you’ve been featured in the media once or twice, it’s a great sign that your story and messages are interesting to journalists. However, if you’re not featured on a regular basis or you have no idea why you got featured or you have no clear strategy behind your publicity work, this training is perfect for you. 

How much do I need to invest?

We offer different packages and it depends on which one will fit your needs. But obviously, we work with coaches who are willing to invest in themselves and their business. Book a free consulting call and together we’ll find the best package for you. 

Do you make me buy expensive software, tools or media contacts?

Nope, all we teach is possible without any software. Sometimes we will recommend software to leverage your time, but then we share a free and a paid option. The free option is always good enough.

What kind of industries does your step-by-step system work for?

It works perfectly for all coaching industries. 

How much time does the training require?

During the time we work together you need between 3-5 hours per week to follow the training and implement the steps. After the training, to get ongoing publicity you need to invest around 2 hours per week or 1 full working day per month. 

I live in [fill in your country] - do you have media contacts here?

As an agency, we have access to an international journalist database, which means we can provide you with contact details of journalists in any country you want to reach out to the media.

Isn’t it better to hire a publicist to do my PR?


First of all, getting publicity isn’t rocket science, you can do it yourself.

Secondly, no one knows your business as well as you do, and no one is able to pitch it as you can.

And thirdly, if want a really good publicist (someone who gets you relevant media coverage), it will cost you around €3.000 to €10.000 per month! And even then, you’re not their only client, which means they have to split their attention and time.

The easiest way is to learn it yourself, trust me.

Why should I focus on my publicity work when I can buy advertising?

Great question! First off, publicity is FREE, advertising is EXPENSIVE. According to Gary Vaynerchuk a Facebook ad that costs $4 today, will cost around $80 in around five years, due to increasing demand. That will make it almost impossible for (most) coaches to compete with the global player who can afford these prices. So, it’s a good idea to be prepared with a publicity strategy, even if you can afford to advertise.

Also: Advertising is what you say about yourself, and we all can see through the intention of it – selling your product or service. PR, however, is what other people say about you. This third-party endorsement builds trust, credibility and authority that helps your product and services to sell by themselves.


You subscribe to download my expert roadmap for coaches. It is a 4-part video step-by-step guide that helps you map out your fastest way to position yourself as an expert within your niche and get the visibility, the impact, the reputation and the money you desire.

Besides that, you will receive my weekly newsletter with knowledge and inspiration around becoming the expert. 

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