EPISODE 3: WHY IT’S THE WORST IDEA TO CALL YOURSELf A LIFE COACH (& WHAT YOU CAN DO INSTEAD)
by Simone Sauter
By calling yourself a ‘life coach’, you could be harming your business, ruining your reputation and preventing yourself from fulfilling your true potential.
Sad but true.
Because, what exactly is a life coach anyway? What does a life coach do? How does a life coach help solve people’s problems?
The answer is rarely a clear one, especially for those clients you’re trying hard to attract.
For all they know, you could be doing pretty much anything, including helping people overcome heartbreak, eat better, exercise, boost their self-esteem and so on. Perhaps you help people grow successful businesses, quit smoking, master a brand new skill, or realise they don’t need to put up with that abusive relationship…
As you can see, the word ‘life coach’ doesn’t work when it comes to building your successful coaching business and finding clients with ease. Here’s why.
Click on play and listen to this episode:
#1 YOU’LL STRUGGLE TO POSITION YOURSELF AS AN EXPERT
Running a successful business relies on your ability to show your audience that you’re an expert in your field. When they are struggling with a certain aspect of their life and looking for a coach, it will be YOU that they turn to for help.
But, it’s not enough to call yourself a ‘life coach’. Honestly, most people won’t have a clue what that word actually means.
You need to get specific. You need to find your niche (find my course on how to find your profitable coaching niche in the membership area), define yourself as the go-to person within that niche and start shouting your expertise from the rooftops!
So if you’re a life coach, what are you? What are you talking about? You know, life has many areas like relationships, family, career, money, health, finances, businesses, and even these coaching niches have sub-niches What exactly do you do?
The more you can define your very specific niche and position yourself as an expert, the easier it’s going to be for you to take your coaching business to the next level.
Be very specific in what problem you solve and whom you solve it for. When you introduce yourself, don’t say ‘I’m a life coach’. Create an elevator pitch and use it.
When I introduce myself to people, I say, “I’m a PR and publicity strategist and I help coaches to become a recognised expert in their niche to get clients with ease”.
Do this and they will remember how you introduce yourself and will connect your name to the title you give them.
People always recognised me as ‘the heartbreak woman’ because I’d introduced myself as a ‘heartbreak coach’. If I’d introduced myself as a ‘life coach’ or even as a ‘relationship coach’, I would have just been one of many.
But I didn’t. I got specific, and for that reason, I stood out from the crowd.
WHAT IS AN EXPERT, ANYWAY?
So let’s quickly define what an expert is.
An expert is someone who is very specific about what field he or she works in, what problem he or she solves, and then is able to share their knowledge and build an audience who is interested in that topic.
You don’t have to know everything. You can’t know everything. You just have to know more than the people you’re talking to. That’s it.
When I became Germany’s number one heartbreak coach, I called myself an expert just because I knew more about how to overcome heartache than most people. I’d read a lot of books and, obviously, I had the personal experience to back it up.
What about those other successful people who call themselves life coaches?
Of course, there are successful people who call themselves life coaches.
The first example that comes to mind is Amanda Frances (she’s a self-made multimillionaire who always talks about your money mindset and frequency). She calls herself a life coach.
However, she’s been in business since back in 2013 when there weren’t so many life coaches around and she has a massive following. So she can get away with calling herself a life coach because it doesn’t affect her positioning as an expert. She already has that. She doesn’t need to shout her niche from the rooftops because she already has it made. You most likely don’t yet have that kind of foundation.
#2 IT’S MUCH HARDER TO CREATE SPECIFIC, VALUABLE, HIGH-QUALITY CONTENT
If you want to book clients, you need to put out high-quality content which again, positions you as an expert in your niche and helps solve your audience’s problems.
No one will hire you if you don’t prove in some sort of way that you know what you’re talking about, that you have experience solving their particular problem.
Unless you get really specific about your niche, you won’t know which problems these might be.
You won’t know how to help these people.
You won’t be able to focus on the challenges they’re facing and give them the answers they need to overcome these problems.
At the end of the day you could end up wasting your precious time creating endless blog posts, podcasts, YouTube videos or Facebook Lives that simply fall on deaf ears…
I can’t tell you enough, get clear on that niche and you’ll save time, create content that helps you connect with your audience and establish yourself as an expert in your field.
#2 IT’S MUCH HARDER TO SET UP A STRATEGY TO HELP YOU CONNECT TO YOUR AUDIENCE
If you don’t know what content to put out, you’re not sure of your client’s problem, and you haven’t been able to position yourself as an expert, you won’t be able to set up a strategy to become visible either.
Because you won’t know your ideal client. You don’t know what problem you solve. It’s confusing to other people and it’s also confusing for you too.
If we look at building a PR strategy for your business without narrowing down your niche, what magazines would you target? Which radio stations? Which blogs? Which podcasts would you pitch?
And if you look at advertising, what target group would you put in for your Facebook ad or that expert who’s setting up your Google Ads?
The bottom line is, it’s always going to be difficult to build your business if you just call yourself a ‘life coach’.
Be clear in what you do, what problem you solve and who you’re solving it for. Find your niche and you’ll take your business to the next level.
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