Hi there, I am Simone!
PR Strategist & Publicity Coach, bestselling author and tech nerd. I am also the founder of FEATHERY PR, an agency that helps coaches to get more clients by being featured in the media so that they can rise above the noise online, skyrocket their income and make a bigger impact.
But I am also Germany’s #1 Breakup Coach and I have built my coaching business solely by getting free publicity and media coverage.
On the right here, that is me. I am a spiritual, heavy-metal-loving vegetarian with slight authority issues (one reason why I run my own businesses) and a high tendency to fall for innovative software that optimises processes and increases productivity.
Originally, I’m from Germany (which probably is the reason why I am all about structure and productivity), but I live in The Netherlands. Before I settled with the Dutchies, I’ve been a digital nomad for three years, travelling the world while I’ve built my first business.
And before that, I worked as a PR and Social Media Manager for Match.com in Munich.
ABOUT MY FIRST BUSINESS
In March 2015 I launched my first online business, which is based on my personal story: After I’ve overcome a very painful breakup, I decided to leave my job and work online as a breakup coach to help other women in the same situation. So, I founded my coaching business which is called From Pain To Power. Within less than two years I became the #1 Breakup Coach on the German-speaking market and a go-to expert in my niche:
I reached more than 1.000.000 people through my website (organically, not paid).
I built a blog with more than 100.000 monthly readers.
I am all over the online and offline media such as Cosmopolitan, Instyle, Stylight, Closer, Lovoo, WELT, BILD and more and have created media coverage with an advertising value of more than 3 million euro.
I wrote a bestselling book with a well-known German publishing house.
I designed the first heartbreak online course on the German-speaking market as well as several other online products and created several passive income streams.
I launched a podcast.
I gave numerous online and offline workshops.
And I also work 1:1 with clients.
And you can achieve the same and more!
In the past years as a coach, I have met incredible coaches with amazing gifts and big visions. Unfortunately, many of them struggled to become visible and to get clients. But on the other hand, they all worked so much, they did all the things all the time and were present everywhere. Which is extremely time consuming and exhausting.
By teaching coaches how to get clients by being featured in the media I want to create a ripple effect. I help them to become visible and get their dream clients, and they have the opportunity to help more people and impact thousands of lives and together we can make the world a better place.
A couple of more official facts about me
I hold a university degree in journalism & public relations (University of Bamberg, Germany, 2002-2007)
I am a certified PR consultant from the German Press Academy Berlin (2008)
I have six years of coaching experience (since 2014)
I am a certified Hypnosis Master Practitioner of the American Board of Hypnotherapy (2019)
I am a certified NLP Master Practitioner (2019)
I am in the process of becoming a certified EAIC Coach (European Association for Integrative Coaching) (2020)
I worked for eight years at a radio station (2001-2009)
I worked for more than three years as a PR and social media manager (2012-2015)
In 2008 I published my first book with a publishing house: IPTV – The change in television. The way media companies handle innovation. It was the first German book on that topic back then. Yap, media, innovation, tech and software were always my weak spots.
Here’s what I did and what you can too!
You might wonder why I can help you. That’s the reason why I want to give you some insights into the numbers of my relationship coaching business:
I launched my blog in March 2015 and moved it to another domain in June 2016, which was the cause that I have lost 85% of my traffic (I hired the wrong people!), and it forced me to start over again.
So here’s my website traffic from June 2016 to July 2018. It is all organic traffic, none of it was paid. In two years I have reached more than 1.000.000 people with content on my website.
By now I have between 80.000 and 100.000 monthly readers. In my case, the traffic is seasonal due to the topic of heartbreak (autumn and winter are busy, spring and summer a bit more quiet as people are generally happier), but that depends on your business.