Become a recognised expert and get clients with ease
Hi, I’m Simone!
Entrepreneur, PR & publicity strategist, bestselling author and some tech nerd. But I am also Germany’s #1 heartbreak coach and now help other coaches to become a recognised expert in their niche and get the visibility and publicity they dream of, so they can have more impact and at the same time make money with ease.
Awesome that you’re here!
On the right here, that is me. I am a spiritual, heavy-metal-loving vegetarian with slight authority issues (one reason why I run my own businesses) and a high tendency to fall for innovative software that optimises processes and increases productivity.
I am easily annoyed if I hear PR experts feed into the myths “PR is tough” and “You need to hire someone who does the PR for you.” Simply because it is not true.
Originally, I’m from Germany (which probably is the reason why I am all about structure and productivity), but I live in The Netherlands. Before I settled with the Dutchies (who are an incredible nation by the way), I’ve been a digital nomad for three years, travelling the world while I’ve built my first business.
And before that, I worked as a PR and Social Media Manager for Match.com in Munich.
ABOUT MY FIRST BUSINESS
In March 2015 I launched my first online business, which is based on my personal story: After I’ve overcome a very painful breakup, I decided to leave my job and work online as a heartbreak coach to help other women in the same situation. So, I founded my coaching business which is called From Pain To Power. Within less than two years I became #1 Heartbreak Coach on the German-speaking market and a recognised expert in my niche:
I reached more than 1.000.000 people through my website (organically, not paid).
I built a blog with more than 100.000 monthly readers.
I am all over the online and offline media such as Cosmopolitan, Instyle, Stylight, Closer, Lovoo, WELT, BILD and more and have created media coverage with an advertising value of more than 3 million euro.
I wrote a bestselling book with a well-known German publishing house.
I designed the first heartbreak online course on the German-speaking market as well as several other online products and created passive income streams.
I launched a podcast.
I gave numerous online and offline workshops.
And I also work 1:1 with clients.
On this journey, I have met so many women who wanted to do the same but got overwhelmed by tech, strategy, and mindset which took away their creativity and therefore many never launched their business; and this is so unnecessary! Becoming a recognised expert in your niche isn’t rocket science! It mainly comes down to four components:
- An expert mindset
- A professional & converting website
- A sustainable PR & publicity strategy
I can take you by the hand and help you with whatever you need on your way to become a recognised expert in your niche.
is a world with countless empowered women who are visible with their coaching businesses and have an expert position in their niche, so they can help and support as many people as possible and thereby change the world for the better. They are fulfilled, make the money they deserve and therefore are independent and can make decisions based on their needs and desires.
A couple of more official facts about me
I hold a university degree in journalism & public relations (University of Bamberg, Germany, 2002-2007)
I am a certified PR consultant from the German Press Academy Berlin (2008)
I have four years of coaching experience (since 2014)
I am in the process of becoming:
- a certified EAIC Coach (European Association for Integrative Coaching) (2018-2019)
- a certified Hypnosis Master Practitioner of the American Board of Hypnotherapy (2018-2019)
- a certified NLP Master Practitioner (2018-2019)
I worked for eight years at a radio station (2001-2009)
I worked for more than three years as a PR and social media manager (2012-2015)
In 2008 I published my first book with a publishing house: IPTV – The change in television. The way media companies handle innovation. It was the first German book on that topic back then. Yap, media, innovation, tech and software were always my weak spots.
WHAT DOES FEATHERY MEAN?
F – Femininity.
E – Empowerment.
A – Authenticity.
T – Truth.
H – Honesty.
E – Ease.
R – Relationships.
Y – You.
I chose FEATHERY as a name for my agency because I think becoming a recognised expert in your niche is more feathery than you think. Generally, I am a believer of flow vs hustle and honesty vs manipulation.
I work a lot with my intuition vs my mind because I learnt that my gut is right and my mind tries to fuck things up.
Intuition is a considerable part of my work and once you learn to trust it, your life and your business change in a blink of an eye.
Here’s what I did and what you can too!
You might wonder why I can help you. That’s the reason why I want to give you some insights into the numbers of my relationship coaching business:
I launched my blog in March 2015 and moved it to another domain in June 2016, which was the cause that I have lost 85% of my traffic (I hired the wrong people!), and it forced me to start over again.
So here’s my website traffic from June 2016 to July 2018. It is all organic traffic, none of it was paid. In two years I have reached more than 1.000.000 people with content on my website.
By now I have between 80.000 and 100.000 monthly readers. In my case, the traffic is seasonal due to the topic of heartbreak (autumn and winter are busy, spring and summer a bit more quiet as people are generally happier), but that depends on your business.
What I’ve learnt throughout the past decade
BECOMING VISIBLE AND A RECOGNISED EXPERT IN YOUR NICHE IS FEATHERY
To position yourself as an expert in your niche and become visible isn’t as hard as you think. There are simple steps you can take to get there. Most coaches lack the mindset, strategy, and consistency, not the capability!
DON’T LET TECH GET IN THE WAY OF HAVING THE SUCCESS YOU DESIRE
Do not drive yourself crazy and think you have to learn all the tech stuff by yourself and otherwise you cannot become visible. That’s pure self-sabotage (and a limiting belief you can work on)!
DON’T THINK YOU HAVE TO DO ALL ON YOUR OWN
If you’re one of those wonder women who think you have to be strong and do it all by yourself, let me tell you: That’s absolute bullshit! Focus on your strengths and get help for energy-sucking challenges. It’s okay to ask for help. ????
TAKING RESPONSIBILITY IS CRUCIAL FOR YOUR SUCCESS
To be able to get where you want to go, you need to take responsibility for your thoughts and actions. You can get support, advice, and knowledge, but that’s all nothing if you don’t use it.
YES, YOU CAN DO IT!
Your mind is either your best friend or your biggest enemy! If you think you never make it, well, that’s not your friend speaking. You can achieve whatever you set your mind to. Yes, YOU too!
BULLSHITTING & MANIPULATING YOUR FOLLOWERS WILL BACKFIRE
Do you know all these fancy marketing funnels that piss you off right away because already the welcome email tells you that you just landed in an email sequence that will promote a product that promises the world to you and the sender will use all this manipulative language and bullshit scarcity strategies that will make you buy? Well yeah, I don’t believe in manipulation, I believe in authenticity, honesty, connection and being you.
IT DOESN’T MATTER WHAT OTHER PEOPLE THINK!
When I’ve quit my fulltime and well-paying job and announced that I would work as a heartbreak coach, online while travelling the world (which I did for three years), some people were laughing behind my back and some told me straight to my face that I will never make it. Today I still run that business and build my second one to empower YOU to do the same. And NO, I am NOT special, YOU can do that too!
And it doesn’t matter what other people think about you and your dreams. It is important how you feel about yourself! People who tell you that it won’t work out, are concerned it will – that is why they try to stop you. Because they don’t have the guts, and after all, there’s one thing many humans fear the most: CHANGE.
OUR TIME IS LIMITED
We often tend to forget that, but: One day we all have to leave this amazing planet, and you don’t know as much as I do when that day comes. So, ask yourself: On what kind of life do you want to look back? The mantra that I even got tattooed is: Life is a journey, not a destination. Love it and live it ❤