Hi there, I am Simone!
PR & Publicity Strategist, bestselling author, founder of FEATHERY PR and some tech nerd. But I am also Germany’s #1 Breakup Coach and now help other coaches to get press and become a go-to expert in their niche.
On the right here, that is me. I am a spiritual, heavy-metal-loving vegetarian with slight authority issues (one reason why I run my own businesses) and a high tendency to fall for innovative software that optimises processes and increases productivity.
I am easily annoyed if I hear PR experts feed into the myths “PR is tough” and “You need to hire someone who does the PR for you.” Simply because it is not true.
Originally, I’m from Germany (which probably is the reason why I am all about structure and productivity), but I live in The Netherlands. Before I settled with the Dutchies (who are an incredible nation by the way), I’ve been a digital nomad for three years, travelling the world while I’ve built my first business.
And before that, I worked as a PR and Social Media Manager for Match.com in Munich.
ABOUT MY FIRST BUSINESS
In March 2015 I launched my first online business, which is based on my personal story: After I’ve overcome a very painful breakup, I decided to leave my job and work online as a breakup coach to help other women in the same situation. So, I founded my coaching business which is called From Pain To Power. Within less than two years I became the #1 Breakup Coach on the German-speaking market and a go-to expert in my niche:
I reached more than 1.000.000 people through my website (organically, not paid).
I built a blog with more than 100.000 monthly readers.
I am all over the online and offline media such as Cosmopolitan, Instyle, Stylight, Closer, Lovoo, WELT, BILD and more and have created media coverage with an advertising value of more than 3 million euro.
I wrote a bestselling book with a well-known German publishing house.
I designed the first heartbreak online course on the German-speaking market as well as several other online products and created several passive income streams.
I launched a podcast.
I gave numerous online and offline workshops.
And I also work 1:1 with clients.
It’s funny, people educate themselves for everything, just not for their relationship. Somehow they expect it to work naturally and easily without doing anything for it.
That’s why I strongly believe in love & relationship coaching, and by that I include all kind of coachings like break-up / divorce / marriage / dating / sex / intimacy / self-love – everything that improves people’s love lives.
I believe when we fix the relationship with ourselves and our love relationships, the world will be a better place because people are generally happier.
And that’s why I decided to focus on helping love & relationship coaches to become visible and to become a go-to expert, because then you can impact more people and together we can make the world a better place.
A couple of more official facts about me
I hold a university degree in journalism & public relations (University of Bamberg, Germany, 2002-2007)
I am a certified PR consultant from the German Press Academy Berlin (2008)
I have six years of coaching experience (since 2014)
I am a certified Hypnosis Master Practitioner of the American Board of Hypnotherapy (2019)
I am a certified NLP Master Practitioner (2019)
I am in the process of becoming a certified EAIC Coach (European Association for Integrative Coaching) (2020)
I worked for eight years at a radio station (2001-2009)
I worked for more than three years as a PR and social media manager (2012-2015)
In 2008 I published my first book with a publishing house: IPTV – The change in television. The way media companies handle innovation. It was the first German book on that topic back then. Yap, media, innovation, tech and software were always my weak spots.
WHAT DOES FEATHERY MEAN?
F – Femininity.
E – Empowerment.
A – Authenticity.
T – Truth.
H – Honesty.
E – Ease.
R – Relationships.
Y – You.
I chose FEATHERY PR as a name for my agency because I think becoming a go-to expert in your niche is more feathery than you think. Generally, I am a believer of flow vs hustle and honesty vs manipulation.
I work a lot with my intuition vs my mind because I learnt that my gut is right and my mind tries to f*ck things up.
Here’s what I did and what you can too!
You might wonder why I can help you. That’s the reason why I want to give you some insights into the numbers of my relationship coaching business:
I launched my blog in March 2015 and moved it to another domain in June 2016, which was the cause that I have lost 85% of my traffic (I hired the wrong people!), and it forced me to start over again.
So here’s my website traffic from June 2016 to July 2018. It is all organic traffic, none of it was paid. In two years I have reached more than 1.000.000 people with content on my website.
By now I have between 80.000 and 100.000 monthly readers. In my case, the traffic is seasonal due to the topic of heartbreak (autumn and winter are busy, spring and summer a bit more quiet as people are generally happier), but that depends on your business.